How many designers can you name off the top of your head? I would guess Louis Vuitton and Dior. But do we ever stop to look at underground designers, or those up and coming in the fashion industry?
If we did, we would find artists who deserve to be known around the world. For instance, these Chinese designers are taking the international design scene by storm. Haoran Li and Siying Qu of Private Policy are bringing political advocacy to the runway!
Haoran Li and Siying Qu met at the Parsons School of Design where they connected instantly based on each other’s work and decided to create a brand together upon graduation. When coming up with their brand name, they looked up social and political issues and noticed the words “Private Policy” come up several times, and it stuck.
In a world of hyper-consumerism, the designers’ mission is to redefine fashion. They don’t want to make pretty designs alone — they want to show people a different side of fashion. Haoran Li and Siying Qu approach collections like a news outlet might present their work on necessary social and political conversations. The brand focuses on gender-neutral fashion which results from a very organic process of social changes.
Nowadays, we see more and more young people freeing themselves from the traditional boundaries of men or womenswear, and Haoran Li and Siying Qu want to reflect and encourage this great progression in their designs. With casual silhouettes and no color or fabric limitation, they want people to feel free in their designs without any labels. With new trends popping up every year, these designers become encouraged to create new designs that they know will draw consumers’ attention.
Customers seek out creativity, demand high quality, and are intrigued by new ideas. Private Policy ensures that all genders and sexual orientations are taken into account when creating and designing their clothing. Their clothes bring out the customer’s inner energy, enhance their personal style, and give them freedom to express who they truly are — effortless, fun, and refined in one package.
Private Policy turns traditional into non-traditional in its own way. They keep their customers guessing and looking forward to what they might create and what their upcoming collections might be. Keep an eye out to find out for yourself.
Contributor: Amber Ramos