Sunday, July 25, 2021
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HAIR CARE IS SELF LOVE

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NEW INNOVATION IS DOMINATING THE MARKET

Hair care products have become more popular than ever before. As someone who works in the beauty industry, I have never seen hair care products fly off the shelves as quickly as they do now. 

My personal favorite brand, Briogeo, might not be the most popular, but it is a top contender. It has worked well for almost every hair type—ranging from thick to thin and coarse to straight—and helps hair look healthy and feel silky smooth. 

A brand that everyone raves about is Olaplex. Hairdressers and influencers rave about this brand. With their unique bonding technology, they have been a number one brand for many. 

Olaplex's Bond Building Hair Products
Olaplex’s Bond Building Hair Products

Olaplex was founded in 2014 in a garage in California. This gives me Apple Steve Jobs vibes—but with hair rather than technology. 

The key ingredient for Olaplex, which improves the effectiveness of its products and differentiates the brand from its competitors, is Bis-Aminopropyl Diglycol Dimaleate. This ingredient not only makes hair look healthier but also helps blondes and brunettes appear more radiant. 

Today, Olaplex has dominated the market, as many of the brand’s customers see a major improvement in their hair. The company continues to strive for hair innovation with its unique bonding technology. The most recent addition to the Olaplex line was introduced in the summer of 2019; Bonding Oil No. 7 was added to products to improve the shine in customers’ hair. 

Olaplex Bonding Oil No.7
Olaplex Bonding Oil No.7

Now, do not be discouraged if Olaplex does not work for you. I was one of the unlucky few who did not see a difference with Olaplex. One brand that I find can still be a fan favorite and has a line that might work for you is Briogeo. 

The founder of Briogeo, Nancy Twine, has a passion for natural and clean hair care, which started when she was only five years old. Twine’s grandmother created remedies in the kitchen for her to ensure her lovely hair always looked healthy and shiny. 

Nancy Twine, founder and CEO of Briogeo Hair Care
Nancy Twine, founder and CEO of Briogeo Hair Care

Twine started the company because she was not a fan of the natural remedies that she saw in stores. She decided that she could use her grandmother’s hair remedies and a team of chemists to create effective and healthy products. 

Just like Olaplex, which focuses primarily on damaged hair, Briogeo offers a line called Don’t Despair Repair. The top-selling product is the deep conduction mask, and I swear by it. The mask can be used twice a week for severely damaged hair and provides a silky smooth look. 

Briogeo's Don't Despair, Repair! Hair Care Products
Briogeo’s Don’t Despair, Repair! Hair Care Products

Just like beauty differs from person to person, so do products. Just because one brand does not provide the same results for you as it does for others, does not mean you can’t find something out there that will work for you. Everyone is different and unique, and one size does not fit all.