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A DAY IN THE LIFE OF A FASHION DESIGNER

Annie Rawr, CEO of Peaches and Cream

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A DAY IN THE LIFE OF A FASHION DESIGNER

Fabrics, sketches, ideas, and trends are the words you think of when you hear about fashion designers. Although that is a great portion of their lives, fashion designers must find the balance between their career and their personal lives. I reached out to Annie Rawr, the CEO of Peaches and Cream, to dive into her daily routine and explore a day in a fashion designer’s life.

  1. Exercise

The first thing she does every morning is exercise; for Annie, it is very important to start her day at the gym because she said, “me oxigena,” [trans: oxygenates her]. Annie explained that physical activity helps to clear her mind and wakes up her creativity.

  1. Eat a healthy breakfast

After the gym, she returns home for a shower and a strong, nutritious breakfast to start her day off right. She keeps track of her meals to assure healthy eating during the day.

  1. Work Mode

Whether she works at home or at the office, she likes to set herself up for the work mood. Annie dresses in her usual work outfits and makes sure her space has enough lighting and provides her with room for creativity. She plays music to enhance the atmosphere and tops it off with coffee. Organization is also a key factor in her routine; she plans the activities for the following day as well as an overview of the whole week ahead.

  1. Peaches and Cream

Although Annie has her daily routine set up, her activities vary at Peaches and Cream. A workday can be all meetings in which she and her team create strategies for her brand and social media presence, including content, videos, and promotions.

Other days she focuses on turning her ideas into reality, revising the quality of the fabrics, and trying the clothing pieces on models. All these are part of the production, as well as filming videos and taking photoshoots of the new designs. She also meets with providers to pick the perfect fabrics, a task that sometimes takes the whole day. Annie also prefers to have a full day for her team to work on individual tasks that she can supervise with a chance to exchange ideas and suggestions with them.

  1. Self-Care

Once work is done, she takes her afternoons and evenings to spend time with family and friends, take dance classes, cook a good meal, and relax at home watching TV.

As a fashion designer, Annie finds unexpected challenges along the way but always makes sure to follow her daily routine to keep herself accountable, maintain her organization, and allow her creativity to run wild. To find out more about Annie and her work, give her a follow on Instagram at either of her accounts: @annierawr3 and @itspeachesandcream.