EVERY ASPECT OF 2020 HAS BEEN UNSTABLE- INCLUDING THE FASHION
The beginning of 2020 was filled with promise, as the pandemic and lockdowns had not yet hit the United States. Neutral colors like brown, white and black dominated street fashion. The Kardashian-West’s Christmas card featuring neutral grey sweatpants. Overall, the world was favoring relaxed fashion before quarantine hit.
Then, in spring of 2020, masks gradually grew in popularity. The CDC advised anyone who could not maintain a social distance of at least 6 feet to wear a face mask.
Designers chose to forgo the light palettes that usually dominate spring fashion, instead opting for bold colors like red and orange that worked better with black masks and light blue disposable masks. Buffalo check patterns also complemented the solid mask patterns.
This year’s autumn was like no other. Students adjusted to attending school online, while parents across the country adjusted to working from home. Casual and chic outfits such as one-pieces and baggy attire became trendy as tight and eye-catching clothes for parties became unnecessary. Halloween and Thanksgiving events were scaled down, if not cancelled completely, and holiday outfits became much more simplistic and minimal then usual.
Winter brought the same cozy and simple styles. Tighter shirts and bottoms mixed with oversized coats created a sexy and warm composition.
With restaurants closing in the midst of another surge, the public is dressing exclusively for themselves. This winter has served as an opportunity for fashionistas to experiment with neon colors and reinvent their personal style.
Finally, the future’s looking brighter. With the release of a vaccine, Americans will slowly begin to gather and forgo masks by the end of 2021.
Supply chains have centralized, and consumers will rely more on small, independent businesses to get their clothing. Online shopping will continue to gain popularity, and designers will focus on achieving efficient and interactive experiences. As a result of quarantine, independent business and individualistic styles will flourish.