COVID-19 PANDEMIC CREATES NEW MARKETING TRENDS AMONG BUSINESSES AND CONSUMERS
Businesses around the world have undergone many changes this year due to the COVID-19 pandemic. With these changes, we can expect to see new marketing trends for small businesses in 2021. These key trends include an increase in social media use, a rise in more personalized advertising and an increase in the number of consumer reviews.
Social media is becoming one of the biggest and most beneficial platforms to market businesses. Marketing on social media also allows small businesses to interact more directly with consumers to help build brand awareness and a consumer base.
Marketing on social media includes using networking websites, such as Facebook and Twitter, to promote and sell products and services. According to Envato, 55% of online shoppers make purchases through these networking websites, while 71% of consumers use social media for inspiration. With the high number of consumers using digital platforms for their shopping experiences, we can expect to see an increasing number of small businesses using social media to market their products and services to help build their brand.
Small businesses can begin preparing for this trend by creating a page for their business on all social media platforms, including Facebook, Instagram and Twitter. Consumers can then look out for new small businesses and begin to support their services and products online.
Another trend we can expect to see in 2021 is a rise in more personalized advertising from small businesses. As small businesses begin to create a consumer base on social media, interaction between consumers and the business will increase. This interaction helps businesses learn more about what their buyers are looking for, allowing these small businesses to create more personalized content online that advertises its products or services.
Although marketing on social media will become a new trend for small businesses, this will also lead to another trend: an increase in the number of consumer reviews. According to NPR, one-third of Americans were working from home in May because of the virus outbreak. As more people stay home and social media marketing increases, consumer reviews online are likely to increase, as well.
According to transaction.com, 85% of consumers research products online before making a purchase. Online reviews are a powerful tool for businesses as they help to build trust and a good reputation among consumers. Small businesses can use these reviews to their advantage in order to further promote their products and services and seeing as how a high percentage of consumers depend on reviews before making purchases, this trend is likely to continue and increase in 2021.
With the increasing use of social media, consumer reviews and more personalized advertising, we can expect to see these trends in 2021. In addition to these trends, we can also expect to see small businesses using more interactive content, video conferencing advertising, more online shopping opportunities and many others.