Monday, September 21, 2020
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COVID-19 AND THE MUSIC INDUSTRY

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THE UNFORSEEN CHANGES AND EFFECTS TO COME

As a result of COVID-19, there is not a business in the world that has not been impacted — the music industry is no exception.  The lack of live concerts due to social distancing and quarantine caused the revenue to drastically decline.  Like every other business, the music industry is adapting and learning creative ways to operate during the pandemic.

MUSICIANS AS WELL AS EVERYONE ELSE ARE TAKING PART IN WEARING FACE MASKS TO PREVENT SUFFERING FROM COVID-19.

During this time, it is crucial for businesses to be innovative in order to be successful, especially the music business.  Finding creative ways to promote new songs is necessary to keep artists afloat. As a result of the rapid closures of clubs and arenas, there have not been any live concerts or festivals.  Since the beginning of quarantine and the enforcement of social distancing artists have taken advantage of services like Instagram TV and other social media applications  to interact directly with fans. Most recently Swizz Beatz and Timbaland’s Verzuz has had a major impact facilitating fan and artist interaction. This series allows past and present Rap and R&B artists to participate in a friendly rap battle.  Each battle is 20 rounds and the audience is in charge of the scoring.  This has made fans feel as though they are having an up-close and personal experience with their favorite musicians.  Creative innovations similar to this series will allow every aspect in the music world to succeed during these unprecedented times.

BY GIVING FANS SOMETHING TO LOOK FORWARD TO THE NEW HIT SERIES VERZUZ, HAS TAKEN THE WORLD BY STORM. 

Due to COVID-19, the live performance aspect has felt the biggest loss.  The Coronavirus outbreak has shifted the entire industry drastically.  Once Summerfest, also known as “the world’s largest music festival,” was reportedly cancelled, it was clear that the music sector was going to take a major hit.  This festival averages  900,000 attendees over the course of 11 days and in its 52-year existence it has never been delayed, let alone cancelled.  The lack of interaction between artists and fans, as well as the industry finding alternate ways of experiencing music, are just a few of the noticeable differences over the course of the last few months.  Closeness between entertainers and supporters is a critical part of concerts.  During a pandemic it is apparent that those exchanges cannot take place with the safety of musicians and fans in mind.  Due to increased dependability on streaming platforms it is apparent that artists will be using their social media platforms to host concerts, battles, and more interactive activities.       

FOR THE FIRST TIME IN 52 YEARS, SUMMERFEST WAS CANCELLED DUE TO THE RAPID SPREAD OF THE CORONAVIRUS.

The music industry has endured many changes due to the Coronavirus outbreak.  Concerts caused the biggest drawback simply because it generates the majority of the revenue for record labels, venues, and artists.  The music business has introduced creative solutions to ensure that fans and artists are indeed happy. Innovative ideas have been created to give fans a sense of authenticity when it comes to the music and artists they know and love.