Tuesday, May 24, 2022




“What’s cancel culture?” I asked other team members at a conference call when pitching new ideas for our readers. I felt a bit silly not knowing the definition, but after a brief summary and some research I realized that “cancel culture” is just about everywhere! It’s become a very popular practice that has had a major impact on the world that we live in today. 

 According to Google’s definition, cancel culture is defined to be the “practice of withdrawing support for public figures and companies after they have done or said something considered objectionable or offensive.” It’s pretty clear with our innovative technology that news spreads very quickly about anything! We live in a society where we have access to hear or read within 48 hours or less about something that has happened! So where does cancel culture fit into this?

The cancel culture practice is just one of the many results from the news and updates being posted in the digital world everyday. It not only allows people to feel involved but also to stand up for what they believe in. Through the power of “canceling” a famous celebrity for doing something objectionable, for instance, people express what they believe to be right or wrong. In this case, actions do in fact speak louder than words. It gives people the opportunity to have more than just a say. By not being subscribed to a certain YouTuber or by not buying products of a certain brand, you in fact are taking a stand. 

DevaCurl was a very popular curly-hair brand that thrived because of their message to empower women to glow through their natural curly locks of hair. It promised women of all curly hair types beautiful curls and healthy results. For a while it lived up to its expectations. We saw many YouTube influencers like Sunkiss Alba, BiancaReneeToday, and Franchelli Rodriguez rave about the products and encourage women to give the products a go, and many women did. In late 2019, the brand took a massive hit of lawsuits against their hair products. Women began to speak up about the brand and how some products were ruining their hair. Soon many women from all over the world began to come out and also explain how DevaCurl products were creating hair loss, scalp irritation, and overall false promises. 

Soon enough the news spread like wildfire. DevaCurl was facing lawsuits from women everywhere and eventually cancel culture took over. Women began to take their stand to no longer support DevaCurl. Not only were the women who were affected by the products not purchasing them but also women who had no effect on their hair. Lawsuits and lack of support for the brand continue to still be relevant to this day! Deva Curl is still facing backlash and lack of purchases. Women of all hair types have come together to join the cancellation of DevaCurl. A movement was created for women to stand up against something that they believe to be wrong. The brand’s impact on women created a change and resulted in a culture that many women of all hair types stand firmly behind. 

Cancel Culture continues to dominate within the world, It continues to impact brands, Youtubers,  and celebrities. It raises the question of whether or not such brands and people can come back from being cancelled. What do you think, can you see a brand such as Deva Curl coming back stronger than ever from being cancelled?