“There is nothing to hide here,” the narration for the cinematic clip states, pulling from a poem by Samantha Smith. “No way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself. The melody replays in the key of elevated living. We forget the words, we never forget the feeling. Glory and divinity conduct our symphony.

In her Instagram TV video , directed by Danny Williams and edited by Matt Tolkin, features multiple nods to the late Nipsey Hussle.

Boosted even further by a score from Rance 1500 or Nothin, fans were quick to express just how deeply London’s collaborative Puma video had touched them.