Sunday, July 3, 2022




BeautyCon LA is more than just your average beauty expo filled with top brands such as Revlon, Cover Girl, MAC and NYX to name a few. Walking into the event one thing that stood out to me was the theme in the air. It was a theme that accepted everyone who walk into those!

“Diversity and Self-Love!”

BeautyCon LA 2018 Attendees

Seeing all of the beauties embracing who they was such an amazing sight to see. With this being our first year attending we did not know what to expect but walking into the Los Angeles Convention center it was nothing but welcoming music, pink carpet and floral background. We were ready!



Editor-in-Chief Brandee J on the pink carpet at BeautyCon LA 2018

Creative Director Kisha Waters on the pink carpet at BeautyCon LA 2018

I was so excited to see Patrick Starrr not only is he a curvy beautie but to see how amazing his courage is up close will inspire you! He shows you that no matter brands who truly support diversity and self-love will get behind you! Seeing how MAC Cosmetics is one of those brands that does not see race, gender or sexual orientation is the definition of true beauty.


MAC Cosmetics Brand Ambassador Patrick Starr (Image Courtesy of Getty Images)

BeautyCon LA is giving all of the brands a place to connect with their influencers and consumers who elevate their brands to a higher level!

Natural Hair brands are in high demand and they were in full force at BeautyCon.  Mixed Chicks a brand that I have personally used on my son was there meeting and speaking with the creator Kim was mind blowing to me! She gifted me with some amazing product to test out on my son and I can’t wait! Another natural hair brand that was their all the way from Houston was “Uncle Funky’s Daughter” brand whose products are natural based and promotes elevated your natural curls!

EIC Brandee J, Creative Director Kisha Waters pictured with the owner of Uncle Funky’s Daughter

One of the brands that made me stop in my tracks was PUR Cosmetics. Being a women of color at times it’s a hard to come across brands that are great for our skin color. Standing in line for to receive a free eye shadow was one way for me to pay attention. After I received I noticed their Creator Eyeshadow & Face Palette STOP in my tracks and had to purchase it! I’m so happy I did! The creamy palette has shades for my skin color and all women of color. I had the pleasure of wearing it the following day!

PUR Cosmetics BeautyCon LA Booth

A weekend filled with panel discussions, beauty demonstrations and power house celebrities BeautyCon LA had everything a Luxe Beautie needs! We will be their next year!