The beauty industry of makeup has been widening their variety of colors for darker skin. Rihanna has started the change by recently released her Fenty Beauty makeup line consisting of shades for woman of all different colors being sold at Sephora and online at https://www.fentybeauty.com/. Rihanna believes everyone deserves to feel beautiful and wanted to make sure that everyone would feel included in her makeup line. Her mission was to make sure her foundation looked natural and true to any shade of a woman’s skin. She states, “Makeup is there for you to play. It’s there for you to have fun with. It should never feel like pressure. And it should never feel like a uniform.” Rihanna wants to change the generation of what the meaning of “beauty” is and how it should look in today’s society. Beauty comes in all shapes and sizes, and now more than ever people are speaking out about the matter gaining positive attention.
NymaTang, beauty blogger, has been an avid social media influencer for sharing makeup that enhances her natural beautiful skin and empowers her followers to love their skin no matter the color. With over 70,000 followers on Instagram she has created quite a following and has brought a positive awareness to the matter sharing selfies with beauty tips and reviews for certain products. NymaTang was featured on HYGO on a Facebook post showing the “darkest shade test” using various beauty products. Tang did a review of the concealer by Kylie Cosmetics of her three different dark concealer shades. She also reviews the Maybelline Fit Me loose setting powder. She compares the two and had 14,000 likes with over 467,835 thousand views.
It is obvious that Tang uses her popularity on her social media platforms to help darker skin men and women find the right and best products to use. She explains how the beauty industry has some work to do and that she can usually instantly tell if shades by certain beauty brands are not going to work for her skin tone. Tang shows support for the dark skin community to love their skin and is using her voice to bring awareness in hopes of beauty industries to listen and change. Watch NymaTang’s Youtube channel for all beauty tips and reviews!
The evolution of the beauty industry has yet to even begin to change, but by the help of stars and beauty bloggers, beauty companies have definitely have been listening to what the people want. If they don’t change their product, someone with a popular platform will for them.